Building companies [just like the properties that they perform their services for] come in all shapes and sizes from small building one man operations to large companies that operate fleets of vehicles with their staff being sent out on a daily basis to go to places of residence of maybe business dwellings and office spaces. One thing that can be stated is that home owners turn to the search engines to look for builders to perform certain tasks within their properties.

The range of building tasks are far and wide and include …

  • Plumbing [from a leaking tap to a full central heating installation]
  • Roofing [replacing roof tiles to full felting renewal]
  • Tiling [replacing a few tiles over the kitchen sink to complete bathroom wall and floors]
  • Window Glazing [replacing a sealed double glazing unit to a full house window installation]
  • Scaffolding [for painting the front of a house to a full loft installation operation]

… and the list could go on and on.

Now from a strategic business perspective, just imagine that for each successful job that was performed the customer was asked to leave a review that would appear in Google’s search engine rankings ? As is the case most building companies and self employed individuals leave it to chance for a review to be left; often stating that “we get most of our work from referrals” – this may be true but they for sure will be missing out on the vast amount of business that could be coming their way if those who were searching in google for say a plumber would come across a string of glowing reviews for a job well done and how the plumber cleaned up and was respectful and courteous.

What we are referring to here is for building and construction companies such as

scaffolding providers, central heating installers, flat roof extension repairers, bathroom and kitchen tilers, fitted kitchen installers, driveway paving contractors, double glazing installers

and for all services that fit within the building trade to think about how they can consistently as a matter of process [that means not leaving it to chance for the customer to be satisfied and then to go to google to leave a positive review and star rating] to ask the customer to leave their own client feedback as well as star rating google review.

Now, the BestBusinessReviews system is a service that has been developed by Capid Houser with the understanding of how Google Reviews Impact Search Engine Marketing For Builders. Its use is quite simple, all that the builder [be it a plumber, window installer, roofer, carpet fitter or tiler] is to have their dedicated portal always at hand on their mobile phone, then ask the customer to leave a review – all that is really needed is the mobile phone number of the customer and then our software as a service google business reviews platform will guide the customer through the feedback and star ratings reviews process.

The nature of the restaurant, coffee shops, wine bars and eateries business means that in a give typical day the business can have 10s or even 100s of client pass through its doors and receive service from staff members. It may be the case that most of the customers have a great experience and are completely not only satisfied with the quality of the food received but also of the level of service that the highly trained, friendly courteous staff presented them with. Now as is human nature most of satisfied clients will pay their bill, leave and the restaurant may never hear from them again – maybe until they next visit for another meal and experience. Now, we may contrast this with the situation where maybe the food was late, not up to temperature, under [or over] cooked or maybe the service staff were not as friendly as they should have been. It is in these cases where we see that often clients are quick to leave a bad review for the restaurant which appears within Google Search Business Reviews for all of the world to see, and the business cannot remove the review as it is a legitimate and verified customer feedback documented account of events.

Now, if the Chinese Restaurant happened to have 100 4 star positive reviews and 1 or 2 really negative reviews then the prospective customer would be able to view those reviews and read of the positive times other diners had at whilst eating the fine Italian Pasta and make a valid judgement call that the bad experience was a one off event and no reason not to go and experience dining say some fine Indian Cuisine. This is where having a defined process in place for collecting customer feedback and good reviews comes into play.

It is recommended that collecting restaurant diners feedback as a matter of process can only service to enhance the reputation of the restaurant within the region and act as a counteracting effecting in the low percentage of times when a client does not have such a good dining experience.

We at BestBusinessReviews would like restaurateurs, owners of cafes, coffee shops and wine bars to consider the positive effect on their reputation that will be seen if they were to actively pursue customers for and ask them to leave a positive review at the point of them paying and the staff asking them if everything was ok ! It is at that moment when the positive comments and dining experience will be best to get captured; and if the customer happened not to have gotten that which they were looking for – then they would be able to voice their opinions which would be channeled back into the business and viewed as valuable customer feedback.

In order to capture customer feedback in a smooth and efficient manner we the BestBusinessReviews platform allow customer to leave their feedback via their mobile phone, after feedback is left they are then directed to leave the star ratings and reviews directly on the Google Business page of the restaurant in question – quick, smooth and efficient. And; on top of this – ever month a comprehensive report will be sent back the restaurant so that they can view, collate and take action in the necessary direction based on the reviews left for the eatery by the customer.

All that any owner of an hotel or bed and breakfast establishment business needs to do is to go to Google, perform a search for a place to stay for a few nights and then take note of the number of reviews that appear within the search engines. All of these reviews which we all take notice of are there for the world to see and have a direct impact on whether or not someone who stays at a hotel or not.

In the case of a glowing positive review this will lead to people looking for a great place to stay for a few nights to want to have the same positive experience had by their fellow travelers. On the other hand – a negative review can lead to the loss of potentially £/$1000s of revenue that the hotel owner may never ever learn about due to the fact that the traveler simply took their business elsewhere.

Taking a typical Bed & Breakfast Hotel in London UK into consideration we can easily deduce that in a given week hundred of guest may choose to stay at any given establishment. Chances are that most of the guests are completely happy with their room, the conveniences as well as the food but as a matter of course – the hotel has no formal process in place to gather customer feedback and google reviews from guests.

Granted, it may be the case that there is a guest book at the check in desk [as is often the case] however these comments will only ever be read [by definition] by individuals or those who are already guests that are already in the Hotel or Bed & Breakfast !! In this day of mobile technology and immediacy, any given Bed & Breakfast Hotel can accelerate their reputation by consistently asking, collecting and displaying positive guest feedback as well as positive Google Business Star Ratings.

Consider the scenario that was built into the daily business operations and drilled into every reception desk staff. It goes something like this …

After checking out a guest, simply ask if their stay was satisfactory – then ask them for an online review. By pulling up a portal [as that developed by] and entering a SMS number, this will allow the process of collecting Google Business Reviews and Customer Feedback from the guests.

Over time the Bed & Breakfast Hotel will end up with a collecting of written feedback that can be used for shaping the future operations of the business.

Those glowing positive reviews will be there for all to see in the search engines and most importantly those unhappy customers will have a chance to vent their frustration which will go straight to the hotel owner – the customer can then be dealt with on a personal matter preventing any long term damage to the hotel establishment.

So let’s take some time aside to consider the question regarding the benefits of Google Business Reviews and; the importance on the collecting of such reviews from clients built into the operational structure of the company in question. Well it is blatantly obvious to say however it should be stated that if one were to list the things that potential clients see when looking up details about a particular company; customer reviews are one of the main things that they take note of after viewing a business on Google or via Google Maps. In addition to the above it have been proven that positive reviews work hand in hand with any search engine marketing campaigns that are being executed by or on behalf of the organisation.

Now when it comes to dealing with SMEs or small companies, online business reviews are great when it comes to social media marketing and in particular bringing in the benefits of social proof to the company. In doing so these [positive] business reviews will serve to assist in increasing the level or degree of trust that is felt when it comes to dealing with a business that one is not familiar with all based on feedback provided by other individuals who are in the market looking to benefit from similiar products or services.

In fact there are many studies on this particular topic but one in particular states that as much as 88 percent of clients have been seen to trust internet based business reviews as much as they do those that would have been made by someone in person.

The search engines in general and specifically speaking Google is often the first place where a customer comes into contact
with and begins to learn some of the company operations including products and services delivered to the marketplace and
other related information that can lead to that customer exchanging money to experience or consume some of the said products
and services.
We all as consumers have our different reasons and method of using the search engines that is determining various businesses in close proximity, to planning the details of local, national or international travel [for both business and personal circumstances] to assisting us with remembering something as simple as a phone number.
The whole process begins with us using our mobile phones, laptops, tablets or [even] desktop computers to type in related keywords into the search engine that we happen to be using with the aim of retrieving that [sometimes] crucial piece of information that we wish to be made aware of.
In relation to that; if we wish to determine how one company may compares to another company, we ,make use of the search engines in order to learn about the experiences of other people with the business in question.
From a strategic business planning and marketing strategy perspective it is important to recognize the need to provide customers with the [easy to use] facility through which they are able which to leave [positive] reviews directly on the company’s Google or Google Maps listings page.
It is fair to assume that that Google reviews are favored by its parent search engine and will show up prominently within those critical search results, therefore if one’s company has a desire to be seen as having a solid, professional and customer satisfying presence within the search engines then by definition one of the very best to make a start would be to accumulate is those positive Google reviews.

The objective here is not to go and retrieve qualitative and quantitative data that will serve to convince any business owner [or marketing professional] regarding the importance of thinking about google reviews from a strategic business perspective. Rather let’s take the approach of providing you the reader with a typical scenario that one may find themselves in when looking to determine where a good place to dine will be within a particular town or location.

So let us assume that a group of accountants during a business trip at a client’s offices were looking to have [say] brunch located somewhere in the Piccadilly region of London, UK. Now performing a quick internet search making use of Google’s search engine in this case will provide the browser with a list of eating establishments and restaurants in the region that they would be able to go to and dine.

At a glance one would be able to view those user ratings as well as the number of reviews of local restaurants that will be prominently displayed both within the SERPs [search engine results] but also on the accompanying map.

If one make the decision to click on the place pin of the eating establishment then one will also be able to see brief summaries of the latest business customer reviews shown alongside all of the other essential information, such as the business’s location, hours of operation, and phone number.

So as we can see from the example provided above, if one happened to be unfamiliar with a particular venue or location and
had no one in their group from the locality to make recommendations; the use of business reviews within the search
engines [in this case we are referring to Google of course] would be all that was needed in order to be put in a position
to make an informed decision as to where to dine. In most cases we can assume that if there is a choice between say three
restaurants; then all things being equal we would expect the eating establishment with the most positive reviews to
get the business.

Therefore it pays for for businesses to at least put some focus on obtaining preferential reviews from as it can help to level the playing field and allow [in this case] smaller restaurants to compete with say a chain of more well established reviews due to the positive reviews that are clear to view as penned by customers that have responded well to the service they received in the past.