So let’s take some time aside to consider the question regarding the benefits of Google Business Reviews and; the importance on the collecting of such reviews from clients built into the operational structure of the company in question. Well it is blatantly obvious to say however it should be stated that if one were to list the things that potential clients see when looking up details about a particular company; customer reviews are one of the main things that they take note of after viewing a business on Google or via Google Maps. In addition to the above it have been proven that positive reviews work hand in hand with any search engine marketing campaigns that are being executed by or on behalf of the organisation.
Now when it comes to dealing with SMEs or small companies, online business reviews are great when it comes to social media marketing and in particular bringing in the benefits of social proof to the company. In doing so these [positive] business reviews will serve to assist in increasing the level or degree of trust that is felt when it comes to dealing with a business that one is not familiar with all based on feedback provided by other individuals who are in the market looking to benefit from similiar products or services.
In fact there are many studies on this particular topic but one in particular states that as much as 88 percent of clients have been seen to trust internet based business reviews as much as they do those that would have been made by someone in person.