So let’s take some time aside to consider the question regarding the benefits of Google Business Reviews and; the importance on the collecting of such reviews from clients built into the operational structure of the company in question. Well it is blatantly obvious to say however it should be stated that if one were to list the things that potential clients see when looking up details about a particular company; customer reviews are one of the main things that they take note of after viewing a business on Google or via Google Maps. In addition to the above it have been proven that positive reviews work hand in hand with any search engine marketing campaigns that are being executed by or on behalf of the organisation.

Now when it comes to dealing with SMEs or small companies, online business reviews are great when it comes to social media marketing and in particular bringing in the benefits of social proof to the company. In doing so these [positive] business reviews will serve to assist in increasing the level or degree of trust that is felt when it comes to dealing with a business that one is not familiar with all based on feedback provided by other individuals who are in the market looking to benefit from similiar products or services.

In fact there are many studies on this particular topic but one in particular states that as much as 88 percent of clients have been seen to trust internet based business reviews as much as they do those that would have been made by someone in person.

The search engines in general and specifically speaking Google is often the first place where a customer comes into contact
with and begins to learn some of the company operations including products and services delivered to the marketplace and
other related information that can lead to that customer exchanging money to experience or consume some of the said products
and services.
We all as consumers have our different reasons and method of using the search engines that is determining various businesses in close proximity, to planning the details of local, national or international travel [for both business and personal circumstances] to assisting us with remembering something as simple as a phone number.
The whole process begins with us using our mobile phones, laptops, tablets or [even] desktop computers to type in related keywords into the search engine that we happen to be using with the aim of retrieving that [sometimes] crucial piece of information that we wish to be made aware of.
In relation to that; if we wish to determine how one company may compares to another company, we ,make use of the search engines in order to learn about the experiences of other people with the business in question.
From a strategic business planning and marketing strategy perspective it is important to recognize the need to provide customers with the [easy to use] facility through which they are able which to leave [positive] reviews directly on the company’s Google or Google Maps listings page.
It is fair to assume that that Google reviews are favored by its parent search engine and will show up prominently within those critical search results, therefore if one’s company has a desire to be seen as having a solid, professional and customer satisfying presence within the search engines then by definition one of the very best to make a start would be to accumulate is those positive Google reviews.

The objective here is not to go and retrieve qualitative and quantitative data that will serve to convince any business owner [or marketing professional] regarding the importance of thinking about google reviews from a strategic business perspective. Rather let’s take the approach of providing you the reader with a typical scenario that one may find themselves in when looking to determine where a good place to dine will be within a particular town or location.

So let us assume that a group of accountants during a business trip at a client’s offices were looking to have [say] brunch located somewhere in the Piccadilly region of London, UK. Now performing a quick internet search making use of Google’s search engine in this case will provide the browser with a list of eating establishments and restaurants in the region that they would be able to go to and dine.

At a glance one would be able to view those user ratings as well as the number of reviews of local restaurants that will be prominently displayed both within the SERPs [search engine results] but also on the accompanying map.

If one make the decision to click on the place pin of the eating establishment then one will also be able to see brief summaries of the latest business customer reviews shown alongside all of the other essential information, such as the business’s location, hours of operation, and phone number.

So as we can see from the example provided above, if one happened to be unfamiliar with a particular venue or location and
had no one in their group from the locality to make recommendations; the use of business reviews within the search
engines [in this case we are referring to Google of course] would be all that was needed in order to be put in a position
to make an informed decision as to where to dine. In most cases we can assume that if there is a choice between say three
restaurants; then all things being equal we would expect the eating establishment with the most positive reviews to
get the business.

Therefore it pays for for businesses to at least put some focus on obtaining preferential reviews from as it can help to level the playing field and allow [in this case] smaller restaurants to compete with say a chain of more well established reviews due to the positive reviews that are clear to view as penned by customers that have responded well to the service they received in the past.